Factors that impact food choice

1. Location of product

1.1. food miles (this also relates to seasonality and moral choice)

1.2. location exclusive products

1.3. regional product quality

2. Dietary health conditions

2.1. type 1 / 2 diabetes

2.2. hypertension

2.3. anaemia

3. Moral choices

3.1. vegetarianism

3.2. pescetarianism

3.3. veganism

4. Physical activity level

5. Product exclusivity

5.1. limited edition

5.2. competitions

6. Preferences

7. Advertising / packaging

7.1. bright colours

7.2. character / celebrity endorsement

7.3. sponsorship

7.4. tv / print / online

8. Faith

8.1. Buddhism = no restrictions however fasting is often practised

8.2. Islam = Halal and no pork

8.3. Judaism = Kosher and certain combinations of food can't be eaten i.e. beef and cheese

8.4. Hinduism = all animal products except milk

8.5. Christianity = may fast on holy days

8.6. Sikhism = once baptised, only Jhatka meat is allowed (no ritually killed meat)

8.7. Rastafarianism = meats and canned foods are avoided

9. Family income

10. Allergies / intolerances

10.1. nuts

10.2. coeliac disease = intolerance to gluten

10.3. lactose intolerance

10.4. egg

10.5. seeds

10.6. fish / seafood

10.7. soy

11. Seasonality

11.1. fruits and vegetables

11.2. certain meats such as lamb

11.3. wild fish e.g. salmon

12. Celebrations and occasions

12.1. birthdays

12.2. weddings

12.3. faith related celebrations

13. Hobbies and interests

14. Time of day

14.1. breakfast

14.2. lunch

14.3. dinner