BIG IDEAS IN ORGANISATIONS
Jeanette Kendallにより
1. Raising Finance
1.1. Retained Earnings + Working Capital Management
1.2. Debt Factoring
1.3. Overdrafts & Bank Finance
1.4. Lease Finance
1.5. Equity Finance
1.6. Venture Capital & Private Equity
2. The External Business Environment
2.1. Globalisation
2.2. Changing Business Environment
3. TURNAROUND PRIORITIES
3.1. Regaining Competiveness
3.2. Protection the Balance Sheet
3.3. Rebuilding Trust & Transparency
4. Outsourcing: Onshore or Offshore
4.1. Growth of Outsourcing
4.2. Risks of Offshoring
5. International Trade
5.1. Why Trade?
5.2. Why is Trade Reform Difficult?
5.3. Trade Policies
6. The Politics of Choice
6.1. The Social Democratic Left
6.2. The Conservative Right
7. All aspects work in harmony with each other.
8. Finance links into Globalisation, Turnaround Priorities, Trade, Outsourcing & Design Processes.
9. The Marketing Concept
9.1. The Marketing Environment
9.2. Marketing Research
9.3. Focusing an Offering
10. Operations Management
10.1. Operations Strategy
10.1.1. Defining operations Strategy
10.1.1.1. Influence Models
10.1.1.1.1. Performance Objectives
10.1.2. Operations Strategy & Perfomance Objectives
10.1.2.1. Performance Trade-offs
10.1.2.1.1. Focused Operations
10.2. Marketing & Operations coordination
10.2.1. Strategic Coordination
10.2.1.1. Improvements
11. Product & Service Design
11.1. Importance of Design
11.1.1. Design Process
11.1.1.1. Design Thinking
11.2. Design of Products/Services
11.2.1. Quality Function
11.3. Step Based Process to Design Process
12. The Marketing Mix
12.1. Product
12.1.1. Development
12.1.1.1. Planning
12.1.1.1.1. Success/Faliure
12.2. Distribution Channels
12.3. Market Communications
12.3.1. Promotion Mix
12.3.1.1. Communication Process
12.4. Pricing
12.4.1. Types of pricing
12.4.1.1. Factors affecting prices
12.4.1.1.1. Product Mix Pricing
12.4.2. Pricing in Business Markets
12.4.2.1. Pricing Decisions
12.4.2.1.1. Ethical Considerations
12.5. Services & Non-Profit
12.5.1. People
12.5.1.1. Processes
12.5.1.1.1. Evidence