1. COMPONENTS
1.1. source
1.2. sender
1.3. channel
1.4. receiver
1.5. destination
1.6. message
1.7. feedback
1.8. context
2. MODELS
2.1. ARISTOTLE'S MODEL
2.2. HAROLD LASSWELL (1948)
2.3. SHANNON & WEAVER (1949)
2.4. THEODORE M. NEWCOMB (1953)
2.5. SCHRAMM & OSGOOD (1954)
2.6. GEORGE GERBNER (1956)
2.7. WESTLEY & MACLEAN (1957)
2.8. DAVID BERLO (1960)
2.9. DANCE'S HELIX MODEL (1967)
2.10. DEVITO'S INTERACTIVE MODEL (2003)
2.11. DAVIS FOULGER (2004)
3. THEORIES
3.1. RESEARCH PARADIGM (ONTOLOGY & EPISTEMOLOGY)
3.1.1. POSITIVISM
3.1.2. CONSTRUCTIVISM
3.1.3. PRAGMATISM
3.2. POST-POSIVITISM
3.3. CULTURAL
3.4. NORMATIVE
3.5. CRITICAL
3.6. ATTITUDE CHANGE
3.6.1. COGNITIVE DISSONANCE
3.6.2. COGNITIVE CONSISTENCY
3.7. CULTIVATION ANALYSIS
4. TYPES
4.1. verbal
4.1.1. inter-personal
4.1.2. group
4.1.3. mass
4.1.4. persuasion & rhetoric
4.1.4.1. deliberative
4.1.4.2. epideictic
4.1.4.3. forensic oratory
4.2. non-verbal
4.2.1. intra-personal
4.2.2. body language
4.2.3. road blocking
4.2.4. nation personification
4.2.5. kinesics
4.2.6. microencapsulation
4.2.7. haptics
4.2.8. appearance & dressing
4.2.9. paralanguage
4.2.10. speed of speech
4.2.11. laughter
4.2.12. time and space
4.2.13. planogram
4.2.14. right ear advantage
5. BARRIERS
5.1. physical/environmental
5.2. language/semantic/linguistic
5.3. psychological
5.4. socio-cultural
6. TRENDS
6.1. MASS SOCIETY
6.1.1. GEIMENSCHAFT
6.1.2. GESELLSCHAFT
6.1.3. PROPAGANDA
6.1.3.1. FREUDIANISM
6.1.3.2. BEHAVIORISM
6.1.3.3. MAGIC BULLET THEORY
6.1.3.4. NOAM CHOMSKY AND EDWARD HERMAN'S FIVE FILTERS OF PROPAGANDA MODEL
6.2. LIMITED EFFECTS
6.2.1. CATHARSIS
6.3. CRITICAL CULTURAL
6.3.1. KNOWLEDGE GAP
6.3.2. AGENDA SETTING
6.3.3. SPIRAL OF SILENCE
6.4. MEANING MAKING
6.4.1. USES GRATIFICATION MODEL