PBO MARKETING

1. Advertising

1.1. Online

1.2. Print

1.3. In-Kind

1.3.1. Partnerships

1.3.2. Ads

1.3.3. Re-Publishing

2. Collateral

2.1. Postcards

2.1.1. Event Specific

2.1.2. Group Sales

2.2. Brochure

2.2.1. Season

2.2.2. Group Sales

2.3. Flyers

2.3.1. Education

2.3.2. Event Specific

2.4. Invitations

3. E-Marketing

3.1. E-Newsletter

3.2. E-Blasts

3.3. List Segmentation

4. Website

4.1. CMS

4.1.1. Relevant Information

4.1.2. Current Activities

4.1.3. Landing Page Optimization

4.2. Calls to action

4.3. Social Media

4.3.1. Twitter

4.3.2. Facebook

4.3.3. MySpace

4.3.4. Backstage Blog

4.4. Content Control