Corporate Social Responsability
Julia Sohnchen Victor Rodriguesにより
1. satisfy and absorb social and political pressures
2. organization reputation
3. costumer loyalty and satisfaction
4. business growth sustainability
4.1. interaction with society/stakeholders
4.2. turbulent enviroment
4.2.1. competitive demands
4.2.1.1. need to have commercial return on CSR
4.2.1.1.1. Corporate Social Innovation
4.2.2. technological change