Attitude Change
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1. Persuasion
1.1. Techniques
1.1.1. Alpha Strategies
1.1.2. Omega Strategies
1.2. Communication
1.2.1. Source
1.2.1.1. Credability
1.2.1.2. Likeness
1.2.1.3. Trust
1.2.2. Audience
1.2.2.1. Characteristics
1.2.3. Message
1.2.3.1. Emotion
1.2.3.1.1. Fear
1.2.3.2. Reason
1.2.3.2.1. Logic
1.3. Elaboration Likelihood Model
1.3.1. Central Route
1.3.2. Peripheral Route
2. Health Psychology: Models
2.1. Health Beleif Model
2.2. Knowledge Action
2.3. Theory of Reasoned Action
3. Self Efficacy
4. Attitudes
4.1. Components
4.1.1. Affective
4.1.2. Cognitive
4.1.3. Behavioural
4.2. Types
4.2.1. Implicit
4.2.2. Explicit
4.3. Formation
4.3.1. Mere Exposure Effect
4.3.2. Classical Conditioning
4.3.3. Operant Conditioning