Wastage of Intangible Money

1. Significant Problem

1.1. Debt

1.1.1. Arising from use of credit cards

1.1.1.1. Impulsive spending

1.1.1.2. Bad habit of not tracking expenditure

2. Solution

2.1. Goal

2.1.1. Raise awareness

2.1.2. Reduce/solve the problem

2.2. Plan

2.2.1. Education

2.2.1.1. Brochures

2.2.1.1.1. Highlight the problem to target group about wastage (Awareness)

2.2.1.1.2. Parents are encouraged to apply for debit cards (for their children)

2.2.2. Missing tier 2

2.2.2.1. Smartphone App

2.2.2.1.1. Real-time breakdown & tracking expenditure

2.2.3. Effectiveness

2.2.3.1. Surveys

2.2.3.1.1. Effectiveness of plan and convincing

2.2.3.2. Interviews

2.2.3.3. Statistics

2.2.4. Realism

2.2.4.1. Debit Card

3. Audience

3.1. Children (9-14 years old)

3.2. Youths (15-29 years old)

3.3. Parents

3.3.1. Experienced

3.4. Banks