Retail Bank Messaging
Glenn Donovanにより
1. Wants more vertical focus, i.e.; banking, investments, wealth mgmt etc.
2. SMS is expensive and TCPA opt in means low uptake
3. Creating complex functionality in invisible app is not believable
4. Want to drive them to mobile app not invisible app
5. High level value prop not clear based on "knowledge worker" messaging
6. Cycle slide works
7. No code claims are not believable, as well on integration
8. Want a clearer, relevant use case focus
