Factors influencing customers buying decisions

1. Evaluate

1.1. Depends on..

1.1.1. Segment

1.2. Weigh up importance

1.3. Which is main issue?

2. External

2.1. Family and friends

2.1.1. Socio-cultural

2.2. Level of tourism

2.3. Competition

2.4. Weather

2.5. Distance from park

2.6. Attitude towards education

2.7. Economic

3. Internal

3.1. Promotion

3.2. Word of mouth

3.3. Features of the attraction

3.4. Reputation

3.5. Discounts

3.6. Educational benefits

3.7. Price