Segment Webinar COnnecting
Juan Sebastian Contreras Acevedoにより
1. COnnecting Marketing effort
1.1. Data Silos
1.1.1. 21% marketing wasted money targeting the wrong people
1.2. team multidisciplnary
2. Journeys
2.1. build on top of audiences (Personas)
2.1.1. True False splits workflows
2.1.1.1. higher LTV
2.1.1.1.1. send to destinations!!