Coffee Shop Brand Launch: ≈ 3-4 months project

1. 1. Brand Foundation: 1,5-2 months

1.1. Step 1. Brand Pillars

1.1.1. Name

1.1.2. Positioning

1.1.3. Values

1.1.4. Legend

1.1.5. Tone of Voice

1.2. Step 2. Brand Identity

1.2.1. Moodboards

1.2.2. Logotype

1.2.3. Fonts

1.2.4. Color Palette

1.2.5. Graphic Elements

1.3. Step 3. Brandbook

1.3.1. Brand Pillars

1.3.2. Brand Identity Guidelines

2. 2. Branded & Marketing Materials: 1-2 months

2.1. Branded Products

2.1.1. Business Cards

2.1.2. Souvenirs

2.1.3. Merchandise

2.1.4. Coffee Cups

2.1.5. Sandwich Packaging

2.1.6. Desert Packaging

2.1.7. Coffee Packaging

2.1.8. Bags

2.1.9. Boxes

2.2. Social Media

2.2.1. Headers, Avatars, Highlights

2.3. Interior Design

2.3.1. Interior Design Guidelines

2.3.2. Interior

2.3.3. Exterior

2.3.4. Furniture

2.4. Landing Page

2.4.1. Copy

2.4.2. Design

3. 3. Final Brand Guidelines 2-3 weeks

3.1. Brand Pillars

3.2. Creative Copy

3.3. Brand Identity Guidelines

3.4. Print Layouts & Guidelines

3.5. Interior Design Guidelines