1. 1. Objectives
1.1. Help our customers with actionable content
1.2. Prepare them for our upcoming products
2. 2. Audience
2.1. Our clients
2.2. Middle-class interest in investments over 40'
3. 3. Deliverables
3.1. Feed posts
3.1.1. Welcome posts
3.1.1.1. Who I am
3.1.1.1.1. An entrepreneur in the real estate business
3.1.1.1.2. I started as a normal guy: with a dream...without the tools to carry out
3.1.1.1.3. I walked the orthodox path, but it didn't work for me
3.1.1.1.4. I changed my life by buying and selling properties acquired from the US gov
3.1.1.1.5. I've done this over 4500 times. Today I share everything I learned
3.1.1.2. What I'm doing here
3.1.1.2.1. Giving back what the universe has given me: the knowledge that changes lives
3.1.1.3. Why should you trust me
3.1.1.3.1. Hundreds of testimonials
3.1.1.3.2. Brad Lea
3.1.1.3.3. My portfolio
3.1.1.4. What I do/what I believe in
3.1.1.4.1. My products
3.1.1.4.2. Social proof
3.1.1.4.3. Beliefs/values
3.1.1.4.4. Buy now
3.1.2. Actionable Reels for those putting the business into practice
3.1.3. Auction calendar
3.1.4. Announces the list of available properties
3.1.5. Posts that create a future pacing
3.2. Stories
3.2.1. Backstage photo (1-3 per session)
3.2.2. "Look over my shoulders" approach to introducing actionable Reels
3.3. The Deed Hunter Community
3.3.1. Sharing, two time per week, any templates,tutorials and tools that can help them
3.3.1.1. How to arrange and clear your doubts with other members on Hunterpedia
3.3.1.1.1. IG: how to
3.3.1.1.2. Community: template
3.3.1.2. How to do business in a group
3.3.1.2.1. IG: how to
3.3.1.2.2. Community: colaborative post
3.3.1.3. How to get financing
3.3.1.3.1. IG: how to
3.3.1.3.2. Community: acceleration week in a private group room + pitch template + contract model
3.3.1.4. How to organize your property searches with simples spreadsheets
3.3.1.4.1. IG: tutorial
3.3.1.4.2. Community: video tutorial + spreadsheet template
3.3.1.5. App to create multiple visiting route
3.3.1.5.1. IG: name of app
3.3.1.5.2. Community: video tutorial
3.3.1.6. Set of questions to be asked to residents of a particular area to determine whether it is good or bad
3.3.1.6.1. IG: topics
3.3.1.6.2. Community: prepared questionnaire
3.3.1.7. Example questionnaire to be used when visiting the realtor
3.3.1.7.1. IG: topics
3.3.1.7.2. Community: prepared questionnaire
4. 4. Operations
4.1. Strategic content derivation
4.1.1. Podcast
4.1.2. DH Community
4.1.3. YouTube tutorials & video cases
4.2. Acionable Reels
4.2.1. Research
4.2.1.1. DH Method: the origin o each step of my approach
4.2.2. Inspection
4.2.2.1. Evaluation criteria
4.3. The participation in auctions around the US
4.3.1. Document organization
4.3.2. Auction calendar
4.3.3. How to get help from other hunters
4.4. Sales
4.4.1. Sales strategies
4.5. Transforming this into a lucrative business
4.5.1. Using capital investiment
4.5.2. Team hiring
4.6. Our channels
4.6.1. IG
4.6.2. TikTok
4.6.3. YouTube Shorts
4.6.4. Facebook/Meta App
5. 5. Timelines
5.1. Distribution
5.1.1. 1 post each day
5.1.1.1. Static posts (3)
5.1.1.1.1. DH values
5.1.1.1.2. Auction calendar
5.1.1.1.3. Available property lists
5.1.1.2. Actionable Reels (4)