Consumer Markets and Consumer Buyer Behavior

1. Model Of Consumer Behavior

1.1. The buying behavior of final consumers-individuals and households who buy goods and services for personal consumption

2. Characteristics Affecting Consumer Behavior ( Buyer )

2.1. Cultural

2.1.1. Culture

2.1.2. Subculture

2.1.3. Social class

2.2. Social

2.2.1. Reference group

2.2.2. Family

2.2.3. Roles and Status

2.3. Personal

2.3.1. Age and Life cycle stage

2.3.2. Occupation

2.3.3. Economic situation

2.3.4. Personality and Self concept

2.4. Psychological

2.4.1. Motivation

2.4.2. Perception

2.4.3. Learning

2.4.4. Beliefs and Attitude

3. Types Of Buying Decision Behavior

3.1. Complex Buying Behavior

3.2. Dissonance-Reducing Buying Behavior

3.3. Habitual Buying Behavior

3.4. Variety-Seeking Buying Behavor

4. The Buyer Decision Process

4.1. Need Recognition

4.2. Information Search

4.3. Evaluation Of Alternative

4.4. Purchase Decision

4.5. Post-Purchase Behavior