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Short video strategy により Mind Map: Short video strategy

1. Video ideas

1.1. Only Thai People Know This -Ordinary → Authentic

1.2. How to impress your date at Thai Restaurant

2. Plan

2.1. Target -Who are you making this video for?

2.2. Outcome - What do you want viewers to feel/do?

2.3. Research

2.3.1. Hook -What's the hook to catch viewers attention/interest in first 2seconds)

2.3.1.1. e.g. 1. I wish I knew this 2. Only ....... people know this 3. Restaurant hack 4. Don't do ...... 5. I was doing this wrong 6. POV (Point Of View) 7. ....... explained 8. 3 things to check when you go to the restaurant 9.

2.3.2. Body -What's the benefit for viewers to watch the video?

2.3.3. Ending -What makes viewers to watch it again/save/share with others?

3. Editing the video

3.1. Shoot

3.1.1. Avoid using top, bottom and bottom right areas

3.1.1.1. Dead areas

3.2. Music

3.2.1. Use the music that matches to the video

3.2.2. Trend music

3.3. Caption

3.3.1. Titile -Simple, easy to understand in first 2seconds of the video

4. Description

4.1. Place the most important information in the first part of the sentence.

4.2. Can add more detailed explanation

4.3. Hashtags

4.3.1. limit up to 5 hashtags

4.3.2. Use hashtags that are relevant to the video (Do not use the hashtags thats are not relevant)

4.3.3. Hashtags are use -For AI to sort out and understand what kind of video that is and deliver it to the right audience -For audience to search particular topics

5. Front cover

5.1. Make it super simple

5.2. Choose the scene that makes viewers to want to watch it

5.2.1. excitement

5.2.2. curious

5.2.3. confusion

6. Post

6.1. Find the best time to post

6.1.1. AI will test the video to followers first. If the followers reacts to the video well, it will be expanded to new audience.

6.1.1.1. Comment

6.1.1.1.1. Interact with audience

6.1.1.1.2. Ask them questions

6.1.1.2. Save

6.1.1.3. Share

6.1.1.4. % of watched full video

7. Example videos

7.1. Westoria https://www.instagram.com/reel/Cjb5XTMgLPL/?utm_source=ig_web_copy_link

7.2. https://vt.tiktok.com/ZSRpXjHQY/

7.3. https://vt.tiktok.com/ZSRpXjHQY/

7.4. https://vt.tiktok.com/ZSRpX8jgp/