Demand Gen

1. Live event / podcast

1.1. Record video of podcast

1.1.1. tik tok

1.1.2. instagram

1.1.3. linkedin video clip

1.1.4. Youtube (full length)

1.1.5. Youtube shorts

1.2. Distribute thru audio channels

1.2.1. Apple

1.2.2. spotify

1.2.3. Etc.

2. KOL's

2.1. Interviews on RN podcast

2.2. Request articles and content

2.3. Speak at events

3. Trade shows + events

3.1. Increase number of annual shows

3.2. Upgrade booth quality

4. **Original Articles**

4.1. Basis for a newsletter email

4.2. Content lives on website - SEO

5. Outbound - based on intent

5.1. Digital ads

5.1.1. Publications + partners + ad networks

5.1.1.1. Podcasts advertisement

5.1.1.2. Outbound banner ads + AdWords

5.1.2. Social Channels

5.1.2.1. Outbound ads with no intent data / lead scoring

5.1.2.2. serve ads based on audience selection

5.1.2.3. Set to follow after interest/click

6. Demand Capture

6.1. SEM

6.2. Retargeting - display advertising

6.3. Social Ads

6.4. SEO