1. Mindmap
1.1. Competitors
1.1.1. Swiggy
1.1.2. Paytm
1.1.3. Milkbasket
1.1.4. Bigbasket
1.2. User problems
1.3. User goals
1.4. Business goals
1.5. App
1.5.1. Pay utility bills
1.5.1.1. Phone bill
1.5.1.2. Electricity
1.5.1.3. Water bill
1.5.1.4. DTH
1.5.1.5. Piped Gas bill
1.5.1.6. Apartments
1.5.1.7. Broadband/Wifi
1.5.2. Stores near me
1.5.2.1. Store
1.5.2.1.1. Grocery
1.5.2.1.2. Restaurants
1.5.2.1.3. Pharmaceuticals
1.5.2.1.4. Books
1.5.2.1.5. Cloths
1.5.2.1.6. Electronics
1.5.2.1.7. food
1.5.2.1.8. news
1.5.2.1.9. uber/ola
1.5.2.1.10. fitness
1.5.2.1.11. Dairy
1.5.2.1.12. Others
1.5.2.2. 1. Products
1.5.2.2.1. Top selling
1.5.2.2.2. Categories
1.5.2.2.3. Brands
1.5.2.2.4. All
1.5.2.2.5. Deals
1.5.2.2.6. Other stores
1.5.2.3. 2. Add to cart
1.5.2.3.1. Total Amount
1.5.2.3.2. Total products
1.5.2.3.3. Discounts
1.5.2.4. 3. Delivery details
1.5.2.4.1. Delivery type
1.5.2.4.2. Delivery charges
1.5.2.4.3. Address
1.5.2.5. 4. Payment
1.5.3. Smart check in
1.5.4. Hire a delivery person
1.5.5. Catch of the day
1.5.5.1. Shop more to get exiting rewards on your spends
2. User flows & Information architecture
2.1. Home
2.1.1. Location
2.1.1.1. Add New
2.1.1.1.1. Request geo-location?
2.1.1.2. Address 1
2.1.1.3. Address 2
2.1.2. Cart
2.1.2.1. Items
2.1.2.1.1. What can we do?
2.1.2.2. Delivery type
2.1.2.2.1. Pickup
2.1.2.2.2. Delivery
2.1.2.2.3. Checkin
2.1.2.3. Discounts
2.1.2.3.1. Apply coupon
2.1.2.3.2. Apply flat discount
2.1.2.4. Payment
2.1.2.4.1. UPI
2.1.2.4.2. Card
2.1.2.4.3. Netbanking
2.1.2.4.4. Wallets
2.1.3. Orders
2.1.3.1. Order
2.1.3.1.1. Fulfilled?
2.1.3.2. Delivery type
2.1.4. User
2.1.5. Notification