Marketing Persona Template

1. Fears

1.1. Loss of business

2. Sources

2.1. Observation and ethnography

2.2. Social media and online reviews

3. Demographics

3.1. Age

3.1.1. 35-55

3.2. Gender

3.2.1. Men, female

3.3. Education

3.3.1. High

3.4. Job Title

3.4.1. CEO, business OWNER

3.5. Salary

3.5.1. Income; 12 mln/year

3.6. Location

3.6.1. Megapolises

3.7. Family

3.7.1. Partner + 2 kids

3.7.1.1. dog + cat

3.8. Interests

3.8.1. design, wine, sport, fashion, cars, friends, travels

4. Challenges

4.1. Challenge

4.1.1. impossibility of long-term planning

4.2. Challenge

4.2.1. sanctions

5. Goals

5.1. Goal

5.1.1. Business

5.1.1.1. Income

5.1.1.2. Financial independence

5.1.1.3. Confession

5.1.2. Financial independence

5.2. Goal

5.2.1. Family

5.2.1.1. Stability

5.3. 3. Goal

5.3.1. Hobby

5.3.1.1. WSET Level 3 Award in Wines