Email Sequence Outreach

1. Step 2: ( Promoting some features)

1.1. **Subject Line:** Take a peek into the future of school management! **Body:** Hi {firstname}, It seems you have missed my last email, so here is a quick follow up! We understand that being a school principal is a busy job and often stressful. You have more important things to do than just looking at spreadsheets trying to get the right decision from uncategorized data. We’ve built the right solution for you, with built-in features to maximize your institution's true potential, keep you on top of what’s happening and help you make an informed decision . Here is why I think we should have this call: I would like to share some of our +100 features we used with schools to help them manage things like student admission, payment solutions and more: ✅ Complete solution Grade book ✅ Student report cards with full functions ✅ Powerful tech support team available for your needs ✅ Online payment solutions integrations If this sounds interesting, Let’s set up a quick 15 min virtual coffee this week to tell you more about Shams! regards, Ahmed Abdallah | Relationship Manager & Global Market Intelligence

2. Step 4: (Last Action)

2.1. **Body:** Hi {firstname}, I can tell by now you have a super busy schedule, and it's always our desire to help you stay productive and comfortable as possible. Speaking of productivity, you might be missing out on a lifesaver management system that provides a solid operational framework for your workplace. 
 If you are not the person in charge, could you refer me to the right person? I’d love to have a chat with them. Best, Ahmed Abdallah | Relationship Manager & Global Market Intelligence

3. Step 1: Introducing the solution

3.1. Hi {firstname}, I’m Ahmed Abdallah - Relationship Manager & Global Market Intelligence at Shams. Our primary purpose is simple – to make your job easier. Being a director or a principal for an educational organization can seem very daunting. Managing your school or institution can be such an overwhelming task; fees, results, attendance, library, inventory, timetable, staff management, student management, notifications, and more… We at Shams Edu are taking on the mission to create a more holistic experience for schools, and educational centers to manage and optimize their management process with a smart platform built for all educational needs. Tap into the experience of Shams Edu! Does it make sense to jump on a quick 15 min call this week so I can tell you more about our system and offer you a demo version? Best regards, Ahmed Abdallah | Relationship Manager & Global Market Intelligence

4. Step 3: Case Study

4.1. **Subject Line:** If you are running a school, you don’t want to miss this! **Body:** Hey {{FirstName}} Looks like you’ve been busy , so I will make this a quick one! I just wanted to share one super exciting case study that I am sure you will love. Onyx International Schools is one of our clients who integrated our system in their institution, transforming how they used to manage admission, to student assessment – and each step in between, including curriculum management, financial aid, and academic advisement. Onyx International Schools have been using this system for more than a year, and now they find it irreplaceable! How about a quick 15 min call this week and I can show you why? Best Regards, Ahmed Abdallah | Relationship Manager & Global Market Intelligence