Goal: Diversify enrollment, increase overall applications, and increase selectivity for Parsons

1. Parsons strategic planning goals

1.1. balance undergrad programs

1.1.1. implement enrollment caps

1.1.2. launch undergrad curriculum

1.1.3. assess and refine curricular frameworks for minors

1.2. grow grad programs

1.2.1. launch new programs

1.2.1.1. MFA Industrial Design

1.2.1.2. MPS suite

1.2.1.3. MS Data Viz

1.2.2. Support and promote existing grad programs

1.2.3. Align graduate curricula

1.2.3.1. elective pathways

1.3. stabilize AAS programs

1.3.1. clarify student profile

1.3.2. differentiate from MPS audience

1.3.3. stabilize enrollment

1.4. support cross-divisional programming

1.4.1. BA Visual Studies (formerly Design and Society)

1.4.2. MA and Adv Cert Creative Publishing

1.4.3. MFA Comics and Graphic Narrative

1.4.4. BA and minor Journalism + Design

1.5. grow non-degree programs

2. M&C brand initiative goals

2.1. Elevate profile of NS brand

2.1.1. Build awareness of NS

2.1.2. Build consideration and interest

2.1.3. Increase selectivity

2.2. Differentiate Parsons from competitor institutions

2.2.1. Articulate benefit of NS education and clarify connection of divisions to NS brand

2.2.2. Diversify/expand peer set

2.3. Clarify process of working with M&C

3. Admissions recruitment marketing goals

3.1. Build higher conversion rate of inquiries to apps 10%

3.2. Diversify target markets

3.3. Share communication and media plans before decisions are made