Interactive Marketing
Andrew Jrkinにより
1. Community Marketing
1.1. Brand Enthusiast Communities
1.2. Special Interest Communities
1.3. Support Communities
1.4. Market Research Communities
2. mobile marketing
2.1. Messaging
2.1.1. text
2.1.2. multimedia
2.2. Mobile web content
2.3. Mobile Coupons
2.4. Mobile Loyalty Programs
2.5. Mobile Tagging
2.6. Mobile Display Advertising
2.6.1. Mobile Web Advertising
2.6.2. In-App Advertising
2.7. Downloadable Content
2.7.1. Ringtones
2.7.2. Music
2.7.3. Images
2.8. Mobile Applications
2.8.1. Device-Optimized Content
2.8.2. Location-Based Servicces
2.8.3. Entertainment Apps
2.8.4. Utility Apps
2.9. Mobile Hotspots
2.9.1. WiFi Service
2.9.2. Bluetooth Broadcasting
3. Search engine marketing (SEM)
3.1. Organic Search Optimization
3.2. Directory Listings
3.3. Paid Placement (PPC)
4. Display Advertizing
4.1. Contextual Ads
4.2. Banner Ads
4.3. Rich Media Ads
4.3.1. Video
4.3.2. Interactive
5. Content Marketing
5.1. Web Sites
5.2. Microsites
5.3. White Papers
5.4. Webcasts/Webinars
5.5. Podcasts
5.6. Videos
5.7. Newsletters
6. Online promotions
6.1. Sweepstakes
6.2. Coupon promotions
7. Social Media Marketing (SMM)
7.1. Social Media Advertising
7.2. Social Media Participation
7.2.1. Blogging
7.2.2. Microblogging
7.2.3. Social Networking
7.2.4. Social News & Bookmarking
7.2.5. Media Sharing
7.2.6. Discussion Forums
7.2.7. WIKIs
7.2.8. Virtual Worlds
7.3. Social Media Campaigns
7.3.1. Blogger Outreach
7.3.2. UGC COntests
7.3.3. Sponsored Virtual Gifts
7.3.4. Sponsored Conversations