1. Reporting
1.1. Market Data
1.1.1. GfK data
1.1.2. How many people buy online compared to bricks and mortar?
1.1.3. Customer habits
1.2. Michelin Data / Michelin Panel / Allopneus Contact - Gerry and Alan
1.3. Commercial Dash
1.3.1. SEO, Organic Traffic, Website Impressions Jay Kennedy
1.3.2. Blog Content - Links to existing pages
1.4. PowerBI
1.4.1. Custom Report Builder - optomise
1.4.2. Kenda grouping with existing manufacturers
1.4.3. New separate report? - Everything contained within Custom Report Builder
2. Competitor Analysis
2.1. Catalogue- Deacs
2.1.1. Checkout - Progress / Timescale - In Dev Queue, awaiting update
2.2. Journey - Dev requests submitted, improvments already in usability
2.3. Word of mouth
3. Customer Data
3.1. Painpoints - Questionnaire
3.2. Live Chat - CC - buzzword tracking
3.3. Virtual Assistant - Motorcycle related questions? - Jay Kennedy - TyreMate
3.4. Identify key competitors and what they do
3.5. Uptake on Promo Codes - Flash - Which Brands?
3.6. What data do we currently hold?
4. Marketing
4.1. Trade Show
4.1.1. Edinburgh, March
4.1.2. Ayr, June
4.2. Bike nights / meets
4.3. Social campaign
4.3.1. Newsletters - Jay Kennedy
4.3.1.1. Hub
4.4. Print media
4.4.1. Advertising
4.4.1.1. Flyers
4.5. BikeTyre Store / Cambrian for information on Market - contacted, no reply
4.6. Kenda
4.6.1. Fuel Vouchers
4.6.2. Giveaway of merch
4.7. Knockhill
4.7.1. Already sponsor
4.7.2. Stall / stand
4.7.3. Promotional Code?
4.8. Promo Code Redemption - Green Welly - Rod Takeanotherlook
4.8.1. Where do we perform well?
4.8.2. Gaps / Opportunities
4.9. Events
4.9.1. Racing
4.9.1.1. Meets
4.10. Do we have any current marketing data? - Gleam, Questionnaire
4.11. Asset Creation - Chris / Ben
4.12. BC Pitstops, advertising? - Adele
4.13. Contacts in biking world
5. Task Force
5.1. Hold first meeting - Assess Strengths / Areas of Expertise
5.2. Walk through the website - painpoints, ease of use, fresh eyes
5.3. Contacts within industry or riding
5.4. Owner Groups / Forums - Sam
6. Website
6.1. Images - Tyres - Landing Page
6.2. Dev
6.3. Update and refresh Landing Page - Placeholder images to do until Project 12
6.4. Relevancy Ribbons
6.4.1. Off Road
6.4.2. Performance
6.4.3. Improved Grip
6.5. Inline messages - PayPal irrelevant - Finance Department - Lynne, Sophie, can we do £250 for bike
6.6. Remove Speed to Serve space
6.7. Segmentation
6.7.1. By tyre type
6.7.2. By bike type (VRM needed)
6.8. Using Nexus for more in depth information sharing on SKU Page? - Jay Kennedy - Dunlop D404
6.9. Tubed / Tubeless markings on site, sell tubes? - Show on site - Sam
7. Split Sizes / Pair
7.1. Dev Request ASAP
7.2. Merge with DP split size idea
8. Merchandising
8.1. Type of customer akin to HPHH, know what they want
8.2. Keep going with Top 20
8.2.1. Push newer models?
8.2.2. Tried and tested?