Customer Touchpoints

1. Obvious

1.1. Direct customer service

1.1.1. email

1.1.2. phone

1.1.3. in-person at office

1.1.4. in-person in field

1.2. Websites

1.2.1. www.itabc.ca

1.2.2. www.itabc.ca/direct-access

1.3. Newsletters

1.3.1. eNews

1.3.2. Youth Newsletter

1.4. Advertising

1.4.1. print

1.4.2. online

1.5. Brochures

1.5.1. Apprenticeship Guidebook

1.5.2. Employer Sponsor Guidebook

1.6. Signage

1.7. Career fairs

1.8. Media articles

1.9. Social media

1.9.1. Facebook

1.9.2. Twitter

1.9.3. YouTube - success profiles; events

1.9.4. Flickr

1.9.5. Instagram - photo contests

1.9.6. Linkedin

1.10. Email signature

2. Not so obvious

2.1. Customers word-of-mouth

2.2. Key partners word-of-mouth

2.3. Key partners websites

2.4. Key partner events

2.5. Parents word-of-mouth

2.6. Mentors interaction

2.7. Search engines

2.8. Webinars

2.9. Consultations - focus groups, surveys

3. New ideas

3.1. Welcome package

3.2. SMS texts

3.3. Alumni community

3.4. Blogs

3.5. Review group communities

3.6. Slideshare