1. National Accounts
1.1. Channels
1.1.1. Email
1.1.1.1. Content
1.1.1.1.1. Copy
1.1.1.1.2. Lead Magnets
1.1.1.2. Segments
1.1.1.2.1. Industry
1.1.1.2.2. Demographics
1.1.1.2.3. MQL Scoring
1.1.1.3. Schedule
1.1.2. Landing Pages
1.1.2.1. HubSpot
1.1.2.2. Internal FS sites
1.1.3. Direct Mail
1.1.3.1. Manual or
1.1.3.2. Sendoso or other platform
1.1.4. Gifting
1.1.4.1. Vendor or
1.1.4.2. Sendoso
2. Paid Ad
2.1. Adwords
2.2. Social Ads
2.3. SEO
2.4. Branded Search (Scorpion)
3. OOH
3.1. AotW Arena
3.2. Lancaster Chamber
3.3. Everett Chamber
3.4. Events
3.5. Tours of Facilities
3.6. WA/PA Best Places to Work
4. Sales Support
4.1. Digital Assets
4.2. Sales Sequences
4.3. As needed custom assets
5. Company Support
5.1. internal designs
5.2. all hands support
5.3. weekly vide
6. Stakeholders
6.1. Geof - A
6.2. Lexi - R
6.3. Grace - C
6.4. Cami - C
6.5. Dave - I
7. Goal
7.1. $200k closed/won by EOY
7.2. Path to next $10MM
8. Fortune 500
8.1. Channels
8.1.1. Email
8.1.1.1. Content
8.1.1.1.1. Copy
8.1.1.1.2. Lead Magnets
8.1.1.2. Segments
8.1.1.2.1. Industry
8.1.1.2.2. Demographics
8.1.1.2.3. MQL Scoring
8.1.1.3. Schedule
8.1.2. Landing Pages
8.1.2.1. HubSpot
8.1.2.2. Internal FS sites
8.1.3. Direct Mail
8.1.3.1. Manual or
8.1.3.2. Sendoso or other platform
8.1.4. Gifting
8.1.4.1. Vendor or
8.1.4.2. Sendoso
9. Product (ecommerce) Email Promotions
9.1. amznsigns.com
9.2. wmtsigns
9.3. knco
9.3.1. online catalog rebuild/augment
9.4. nfi
9.4.1. online catalog rebuild/augment
9.5. dhl
9.5.1. online catalog rebuild/augment
9.6. geodis
9.6.1. online catalog rebuild/augment
9.7. sss
9.7.1. online catalog rebuild/augment