1. Discover Phase - is a trade career for me, or which trade is for me
1.1. Websites
1.1.1. Google analytics
1.2. Word-of-mouth
1.2.1. Feedback / surveys
1.3. Newsletters
1.3.1. Web analytics
1.3.2. Feedback / surveys
1.4. Advertising
1.4.1. Cost per click
1.4.2. Cost per view
1.5. Brochures
1.5.1. Feedback - informal
1.6. Social media
1.6.1. # of followers
1.6.2. shared content
1.6.3. # of views
2. Advocacy Phase - what's next for my career, how can we improve trades training, how can I get more involved
2.1. Employer interactions
2.1.1. feedback / informal and surveys
2.2. Apprenticeship week (proclamation)
2.2.1. feedback / surveys
2.3. Regular regional stakeholder consultations
2.3.1. feedback / immediate and surveys
2.3.2. online discussion forums
2.4. Alumni community
2.4.1. feedback / immediate and surveys
2.4.2. online discussion forums
2.5. Feedback mechanism for innovation (crowdsourcing)
2.5.1. feedback / immediate
2.5.2. online discussion forums
2.6. Annual province-wide awards nomination and recognition event
2.6.1. feedback / surveys
3. Engage Phase - in apprenticeship for four years
3.1. Use ITA Direct Access to track progress
3.1.1. web analytics
3.2. Contact ITA Customer Service for help
3.2.1. service level metrics
3.3. Find an employer sponsor using Connects online portal
3.3.1. web analytics
3.4. Watch this video and learn how you can use ITA Direct Access
3.4.1. # views
3.4.2. feedback / surveys
3.5. Receive Welcome Starter Pack
3.5.1. web analytics
3.5.2. feedback / surveys
3.6. Participate in Webinars to learn more
3.6.1. feedback / surveys
3.7. Participate in information sessions to learn more
3.7.1. feedback / surveys
3.8. Use ITA Direct Access Mobile App
3.8.1. mobile analytics
3.9. Receive SMS text ITA notifications
3.9.1. mobile analytics
3.10. Use ITA online help platform (chat, etc)
3.10.1. immediate ratings
3.11. Attend annual certification recognition ceremony
3.11.1. feedback / survey