1. 3) Site definition and architecture
1.1. Topics
1.1.1. Cosa significa Social Media
1.1.2. Perchè usare un social media
1.1.3. Scegliere i social media giusti
1.1.4. Come comunicare sui social media
1.1.5. Video e social media
1.2. Type of online destination
1.2.1. Podcasting: video guides and tricks
1.2.2. Blog: guides and news
1.2.3. Community: forum and help
1.2.4. Service: educational dvd, educational online courses, web live clinic, private consulting
2. 1) Project Brief
2.1. Key direction: create a website that let to his visitors to learn how to make their website popular through social network
2.1.1. Targeted for people or companies that already have a website with no online popularity and no traffic
2.1.2. Targeted for people or companies that have already spent some money to promote their traffic with Seo agencies obtaining scanty results
2.1.3. Targeted for people or companies with websites well ranking on searchengines that want to increase their, or their products online popularity through social network presence
2.2. Question where are you going
2.2.1. Build a community of future people and companies that want to know how to make their websites, or products popular through social network
2.2.2. Have a lot of case histories of successful websites or products/services became popular through social network analyzed with video
2.2.3. Be a reference point in italy for people/companies that want to invest in social network presence