1. Gather more fans on Facebook Fan Page.
1.1. Encourage exsisting fans to promote Maren’s page to their friends on Facebook.
1.1.1. Actively post engaging material daily
1.1.2. Provide incentives and hold contests to excite people and get them engaged in content.
2. Get fans to sign up for monthly newsletter.
2.1. Make the newly established newsletter visible by promoting it on Facebook and other platforms.
2.1.1. Provide incentive for signing up for newsletter such as free exclusive music.
2.1.2. Keep readers by designing an engaging email to send the newsletter. Use analytics to see how effective the newsletter is and adjust if needed.
3. Create a YouTube page, website, blog, and newsletter
3.1. Develop videos for YouTube, create materials for the website, and develop topics for blog and newsletter.
3.1.1. YouTube videos can be updates, covers of music from other artists, and new music.
3.1.2. Website should include a music player for listening to new music, easy access to purchase music, newsletter signup form, and a blog feed.
4. Create a media buzz.
4.1. Connect with bloggers and using PR Resources to connect with the media
4.1.1. Develop relationships with bloggers by reading their blogs and making connections.
4.1.2. Use Maren's blog to promote other bloggers and gain exposure for music