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TVP KULTURA により Mind Map: TVP KULTURA

1. Social media

1.1. Facebook

1.1.1. amout of likes, shares and comments

1.1.1.1. 138 896 likes

1.1.2. type of content

1.1.2.1. how often are they published?

1.1.3. posts

1.1.3.1. what are they about?

1.1.3.2. are there any types/series of posts?

1.2. YouTube

1.2.1. film announcements

1.2.2. series announcements

1.2.3. short fragments of cultural events

1.2.4. amount of likes and comments

1.2.5. video series

1.2.5.1. DOLINA KREATYWNA/ Creative Valley

1.2.5.2. HALA ODLOTÓW/ hall of departures

1.2.5.3. CO TY WIESZ O FILOZOFII?/ What do you know about philosophy?

1.2.5.4. CO TY WIESZ O SPOŁECZEŃSTWIE?/ What do you know about society?

1.2.5.5. WINDA Z KSIĄŻKAMI/ Elevator with books

1.2.5.6. CZYTANIE TO AWANTURA / reading is a fight

1.2.6. quantitative data

1.2.6.1. 1 978 subscritptions

1.2.6.2. 288 953 screenings

1.2.6.3. 255 videos (27X2014)

1.2.6.4. established in 2005

1.2.6.5. no regularity in video series preferences: (the title or famous name is deciding)

2. Analisis of the viewer

2.1. survey

2.1.1. education

2.1.2. age

2.1.3. sex

2.1.4. origin (city/village/countryside)

3. Website

3.1. Interactive elements

3.1.1. forum

3.1.2. user's profile

3.1.3. "Your Culture" project

3.1.4. links to other websites

3.2. Classic website elements

4. Get knowledge about the station itself

4.1. establishing date

4.2. presented programs

4.2.1. analisis of the offer

4.2.1.1. the most popular program

4.2.1.2. less popular programs

4.3. how many viewers? (statistics)