Touchpoints
Jen Rheeにより
1. Social
1.1. Facebook
1.2. Instagram
1.3. Youtube
1.4. Pinterest
1.5. Twitter
1.6. Ning
2. Presentations
2.1. Admissions presentations
2.2. Program presentations
3. Events
3.1. UG Open House
3.2. Grad Open House
3.3. Tours
3.4. Info sessions
3.5. Portfolio review
3.6. Public programs: Festival, Open Studios, etc
4. Web
4.1. NS site
4.2. Parsons site
4.3. School magazines
4.4. Program/class blogs
4.5. Parsons app
5. Email
5.1. Admission ad hoc emails
5.2. M&C marketing html emails
5.3. Royal html emails
5.4. Hobsons Communications plan
6. Videos
6.1. Public program videos
6.2. Marketing videos
6.2.1. NS videos
6.2.1.1. Branding
6.2.2. Parsons videos
6.2.2.1. Experience
6.2.3. Program videos
6.2.3.1. Profiles
7. Direct marketing
8. Print collateral
8.1. NS pieces
8.1.1. Public Lectures Catalogue
8.1.2. Visit poster
8.1.3. Fulfillment piece
8.1.4. Enrollment guide
8.1.5. Yield piece
8.1.6. Anti Melt
8.1.7. Freshman/sophomore piece
8.1.8. Junior piece
8.1.9. Parent piece
8.1.10. Student Success piece
8.1.11. Counselor piece
8.1.12. Financial aid piece
8.1.13. poster
8.1.14. Travel piece
8.2. Parsons pieces
8.2.1. View book
8.2.2. Yield tchocke
8.3. Thematic pieces
8.4. Program pieces
9. Merchandise
9.1. NS merch
9.1.1. TNS felt pennant
9.1.2. Yield Tchotcke
9.2. Parsons merch
9.2.1. Tote bags
9.2.2. Yield Tchotcke