Carol Vernallis - Experiencing Music Videos: Aesthetics and Cultural Context

1. Carol Vernallis studied the editing and camera work in music videos and observed that edits in music videos come much more frequently than in film; many stand out as disjuncture; and the editing has a rhythmic basis closely related to the song

2. Finally, Vernallis identified the use of base tracks as a key feature of music videos. In this video several different base tracks are obvious to the audience

3. According to Carol Vernallis, Jump cuts are often used.

4. Furthermore, Vernallis also observed that edits may be very obvious in order to draw attention to them such as special effects; the most obvious of them being slow motion.