Cấu trúc bài thi Vietnam Young Lions

1. Hạng Mục: Marketers

1.1. Background

1.1.1. We are

1.1.2. Our brand is

1.1.3. Our challenge is

1.2. We will serve (Target Audience)

1.2.1. Demographics

1.2.2. Attitude

1.2.3. Behavior

1.3. We obeserve (Insight)

1.3.1. We discover

1.4. We solve the issue (IDEA)

1.4.1. Product Concept

1.4.2. Brand Conceptt

1.4.3. Value of Brand's Equity

1.5. Campaign Objectives

1.5.1. Customer

1.5.1.1. In behavior

1.5.1.2. In thinking

1.5.1.2.1. Current

1.5.1.2.2. Expected

1.5.2. KPI

1.5.2.1. Volume sales

1.5.2.2. Value Sales

1.5.2.3. Awareness

1.5.2.4. Trial Conversion from awareness

1.5.2.5. Penetration

1.5.2.6. Attributes

1.6. Creative Deliverables

1.6.1. Brand Identity

1.6.2. 360 Campaign Proposal

1.6.3. Campaign Idea

1.7. Budget & Others

1.7.1. Budget

1.7.2. Budget phasing

1.7.3. Campaign Period

1.7.4. Communication Voice

2. Hạng mục: Cyber