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PayPal - Influencer により Mind Map: PayPal - Influencer

1. 1 Leadership is Influence

1.1. Success relies on the capacity to systematically create rapid, profound, and sustainable changes in a handful of key behaviors.

1.2. Full-time influencers

1.3. Influencers exist and what they know and do is learnable.

2. The Three Keys to Influence : the science of leading change

2.1. A. Focus and measure [Ch2]

2.1.1. Clear results and method of measure.

2.1.1.1. Failure

2.1.1.1.1. Fuzzy, uncompelling goals

2.1.1.1.2. Infrequent or no measure

2.1.1.1.3. Bad measures

2.1.1.2. CCC goal causes the blood to pump more rapidly, the brain to fir, and the muscles to engage.

2.1.2. Measure of a measure is the actual influence.

2.1.2.1. the measure itself must drive and induce "Vital Behaviors"

2.2. Ch3: B. Find "Vital Behaviors" [Ch2]

2.2.1. 2-3 behaviors

2.2.2. Actions that lead to important results

2.3. Ch4: C. Engage all six sources of influence to "Pull" Change [Ch2]

2.3.1. Plethora of strategies determine by 6 influences

2.3.2. [Personal]

2.3.2.1. Personal Motivation

2.3.2.1.1. Enjoy the work ?

2.3.2.2. Personal Ability

2.3.2.2.1. Can they do it ?

2.3.3. [Social]

2.3.3.1. Social Motivation

2.3.3.1.1. Encouraged to enact the wrong behaviour ?

2.3.3.1.2. Culture

2.3.3.2. Social Ability

2.3.3.2.1. Do other enable them ? Have support structure in place ? People with expertise that can guide and help.

2.3.4. [Structural]

2.3.4.1. Structural Motivation

2.3.4.1.1. Do rewards and sanctions encourage them ?

2.3.4.2. Structural Ability

2.3.4.2.1. Does the environment enable them ? Tools, technology

3. Case Study : Consumer

4. Case Study: CPI/CFS