E-commerce (Omni chn.)
This map allows you to create a strategy and combine traditional retail and e-Commerce. You will find all the points of communication and how they are linked. The map contains everything you need to know about omni-channel sales.
1. Content
1.1. Photo / Video production
1.1.1. Goods
1.1.2. Reviews / Tests
1.1.3. SMM
1.2. Goods description
1.3. Editorial office (Blog)
1.3.1. Articals
1.3.2. Reviews / Tests
1.3.3. PR
1.4. SEO (special articals for website)
2. HR
2.1. Recruitment / Employment / Dismissal
2.2. Assessment
2.3. KPIs / JPR
3. IT / Develop
3.1. IT
3.1.1. Hardware / Software
3.1.1.1. Work stations
3.1.1.2. Servers
3.1.1.3. Soft
3.1.2. Infrastructure
3.1.3. CRM / ERP
3.1.4. Technical support
3.1.5. Database
3.2. Developing
3.2.1. Website (Desktop / Mobile)
3.2.1.1. QA
3.2.1.2. Front-End
3.2.1.3. Back-End
3.2.2. Mobile apps
3.2.2.1. iOS
3.2.2.2. Android
3.2.3. SaaS integration & Dev. in-house Tools
4. Product
4.1. Design
4.1.1. UI
4.1.2. Promo
4.1.2.1. E-mailings / Web push
4.1.2.2. Action web / app activity
4.1.2.3. OOH
4.1.2.4. Transit
4.1.2.5. Indoor
4.1.2.6. etc.
4.1.3. Others
4.1.3.1. Transport / Uniform for employees
4.1.3.2. Packaging
4.2. UX
4.2.1. Usability
4.2.2. Navigation
4.3. Test
4.3.1. Split or A/B
5. Analytics / Planning
5.1. Research
5.1.1. GfK
5.1.2. IPSOS
5.1.3. TNS/Comcon
5.1.4. Nielsen
5.1.5. etc.
5.2. WEB
5.2.1. Google Analytics
5.2.2. Yandex Metrika
5.2.3. Adobe SiteCatalyst
5.2.4. etc
5.3. Mobile
5.3.1. Traffic sources
5.3.1.1. Appsflyer
5.3.1.2. Flurry
5.3.1.3. Tune
5.3.1.4. Adjust
5.3.1.5. etc.
5.3.2. In App
5.3.2.1. Flurry
5.3.2.2. MixPanel
5.3.2.3. Yandex Metrika
5.3.2.4. Google Analytics
5.3.2.5. Adjust
5.3.2.6. etc.
5.3.3. Store Analytics
5.3.3.1. AppAnnie
5.3.3.2. Appfigures
5.3.3.3. etc.
5.4. Reporting / KPIs (internal)
5.4.1. Operation
5.4.2. Planned
5.5. Budgeting
5.6. DB
5.6.1. Segmentation
5.6.1.1. Binary
5.6.1.2. RMF
5.6.1.3. etc.
5.6.2. LTV
5.6.2.1. Acquisition
5.6.2.2. Churn
5.7. CRM / ERP
5.8. Competitive analysis
5.8.1. Crawling & Parsing
5.8.1.1. Price
5.8.1.2. Content / Assorment
5.8.2. Price monitoring (offline)
5.8.3. TNS
5.9. Reputation analysis
5.9.1. NPS
5.9.2. Reviews in Internet
5.9.2.1. Youscan
5.9.2.2. Kribrum
5.9.2.3. etc.
5.10. Call tracking
6. Marketing
6.1. Performance / KPIs
6.1.1. Attraction
6.1.1.1. Affiliate (CPA)
6.1.1.2. SEM (Context adv.)
6.1.1.3. Display & Targeting
6.1.1.4. SEO / ASO
6.1.1.5. Price comparison / Meta search
6.1.2. Retention
6.1.2.1. E-mailing
6.1.2.1.1. Triggers
6.1.2.1.2. Subscribers
6.1.2.1.3. Promo
6.1.2.2. Retargeting
6.1.2.3. Push (Web + App)
6.1.2.4. SMS
6.1.2.5. Viber
6.2. Brand / Communication
6.2.1. SERM
6.2.2. PR
6.2.3. SMM
6.2.4. Branding
6.2.5. Events
6.3. Trade marketing
6.3.1. Promotion
6.3.2. Sales
6.3.2.1. Season (if have)
6.3.2.2. Holidays & Special events
6.3.3. Merchandising (Web + App)
6.3.3.1. Auto (based on DB)
6.3.3.2. SaaS or InHouse Recommend system
6.3.3.3. Manual (on basis of operating performance)
6.3.4. Pricing
7. Customer service
7.1. CRM
7.1.1. Inhouse loyalty program (e-com + retail)
7.1.2. Call Center
7.1.2.1. Support
7.1.2.2. Upsale
7.1.2.3. Order / Service confirmation
7.1.3. Online chat
7.1.4. SMS
7.1.4.1. Triggers
7.1.5. Chat-bots
7.2. UGC (Feedback / Reviews)
7.2.1. Service
7.2.2. Goods
7.2.3. Articles & Reviews
8. Project management
9. Operations / Logistics
9.1. Warehouse
9.1.1. Inventory turnover
9.1.2. Collection / Storage of goods (own goods + marketplace)
9.1.2.1. Collection of packags
9.1.2.1.1. Delivery
9.1.2.2. Returns
9.1.2.2.1. Service quality
10. Assortment policy
10.1. Own assortment
10.1.1. Regular assort.
10.1.2. Promotional assort.
10.1.3. Collaboration / Capsule collection
10.1.4. Exclusive range (only e-com.)
10.2. Marketplace
10.2.1. Assort. from direct suppliers which doesn't overlap with the main assort. and not contrary to the dev. strategy.