User Profile
Evan Cromptonにより
1. Demographic
1.1. Suburb
1.2. Age
1.3. Gender
2. Lifestage
2.1. Family
2.2. Employment
2.3. Income
3. Media
3.1. Time
3.2. Channels
3.3. Behaviours
4. Brand
4.1. Awareness
4.2. Consideration
4.3. Advocacy
5. Products
5.1. Items
5.2. Channels
5.3. Upgrades
