Phase 1 strategy for Hotel Vits

1. Tag Line

1.1. Better tag line

2. ORM

2.1. Responsible replies to all customer feedback

2.2. Google alerts

2.3. Content curation

3. CRM

3.1. SMS notification

3.2. Data analysis

4. Content creation

4.1. Testimonial at reception

4.2. Stories

4.3. Events

5. Management Training

5.1. Customer Grievances

5.1.1. Prepayment issue

5.1.2. Delayed Checkin

5.1.3. Room Hygiene

5.1.4. Staff Behaviour

5.2. Customer Delight

5.2.1. Free car wash

5.2.2. Free Dry Cleaning

6. Website

6.1. More streamlined Ui/Ux

6.2. SEO optimisation

6.3. Email opt-ins

6.4. Blogs

7. Social Media

7.1. Weekly content buckets

7.2. SMO

7.3. Customer engagement

8. Email Marketing

8.1. Auto scheduling mails

8.2. Discount offers

8.3. Rapport building

9. Paid Campaign

9.1. Google

9.2. Twitter

9.3. FB

9.4. Retargeting

9.5. Events