MIS

1. Develop needed information

1.1. Internal database

1.2. Marketing intelligence

1.2.1. Consumers' talk and brand connection

1.2.2. Competitors' activities

1.3. Marketing research

1.3.1. Define problems and research objectives

1.3.2. Develop research plan

1.3.2.1. Secondary data

1.3.2.2. Primary data

1.3.3. Implement research plan

1.3.4. Interprete and report the findings

2. Analyze and use information

3. Assessing information needs

3.1. Like

3.2. Need

3.3. Feasible