LeanUXMachine, Usability Testing+, Daniel Szuc

1. About

1.1. Company: Apogee

1.1.1. UX consulting

1.2. Based on Hong-Kong

1.3. Worked a lot on Design Research

1.4. Wrote:

1.4.1. Usability Kit

1.4.2. Global UX

1.4.2.1. soon to be released

1.5. UXHK

1.5.1. UG on UX in Hong-Kong

2. It's really easy to copy

2.1. You need to think on your differentiator & core value

3. UX thoughts

3.1. Design is the key

3.2. Cross disciplinary

3.2.1. Holistic delivery

3.3. Small & nimble

3.3.1. to make decisions

3.4. Product roadmap

3.4.1. have one

3.5. Envisioning & UX vision

3.5.1. have a dream

4. People have an expectation before they perceive your product

4.1. If your product meets it, ok

4.2. If it exceeds it, great

5. We perceive things thru frames

5.1. The more you try to perceive beyond your frame, you get more insights

5.2. In the same way, Usability Testing is just 1 aspect, & you need to consider more

6. 5 E's in Usability

6.1. Effective

6.2. Efficient

6.3. Engaging

6.4. Error tolerant

6.4.1. prevent error & quickly recover

6.5. Easy to learn

6.5.1. support orientation & deeper learning

7. Advice on company culture

7.1. Find shared language & values between the

7.1.1. Engineering

7.1.2. Marketing

7.1.3. Design