Heartfull Mind - Businessplan

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Heartfull Mind - Businessplan by Mind Map: Heartfull Mind - Businessplan

1. Plan

1.1. Market Analysis

1.1.1. Situational Analysis / Drivers What is driving us to do this? "Thouwabou" with no structure on planet earth A lot of unique knowledge to merge into a whole with a win-win situation for all partys. SWOT Analysis Strengths Weaknesses Opportunities Threats

1.1.2. Competitive Analysis Do we have competitors and threats in these target markets with the proposed offerings? What are our competitors doing and how are they positioning? How do we position against each competitor?

1.1.3. Target Customer(s) Buyer Profile Title Industry Geography Business Size Influencer Profile User Profile What do customers want and need? What business problems do each of these customers have?

1.1.4. Customer Segmentation Which customers or sets of customers do we sell to? What are the target market segments that we want to go after? What are the distinct problems for each segment of the market?

1.1.5. Total Available Market New Prospects How much of each target segment have we penetrated? How much opportunity is available in each target segment? Existing Customers Can we up-sell existing customers?

1.2. Offer Definition

1.2.1. Service Offer What are we selling? Product Definition Pricing Packaging Positioning

1.2.2. Value Proposition What is the Value Proposition to the Customer? We try to solve the probem

1.3. Financial Analysis

1.3.1. Revenue Forecasts Revenue and P&L Forecast (5 Years) Revenue should be split out quarterly

1.3.2. Cost Analysis Should include a description of the costs in entering this business and profitability analysis

1.3.3. Profitability Analysis P&L for the offer to include gross margin, net income and break even analysis.

1.4. Sales Execution Plan

1.4.1. Sales Strategy Direct Sales Strategy Inside Sales Strategy Channel Sales Strategy

1.4.2. Partner Strategy Channel Strategy What 3rd party channels should we consider for reselling this service? Technology Partnerships What technology vendors (if any) do we need to work with to execute on this plan? Solutions Partners

1.5. Go-To-Market Strategy

1.5.1. Positioning & Messaging What is the key messaging and positioning for the service offer? (Pain, alternatives, solution) How do we communicate internally? How do we communicate externally?

1.5.2. Promotion Strategy Marketing Programs (Installed base versus new prospects) Advertising (Publications, etc.) Analyst Relations (Target Analysts) Public Relations Events (Trade shows, SEO/SEA, Seminars) Webinars

1.5.3. Demand Generation & Lead Qualification How do we generate and qualify new leads for the target offer? Prospect Lists Key Questions to Ask Sales Collateral Presentations Data Sheets White Papers ROI Tools Other Sales Tools (web site, etc.)

1.6. Measure and Improve

1.6.1. Numbers, budget, waterfall, break-even (cost>leads>trials>deals)

1.6.2. Sales Programs

1.6.3. Accelerated Learning Strategy, Controls, Metrics

1.6.4. Include feedback loops

1.6.5. Include financial metrics (definition of success)

1.6.6. Pipeline reports, etc…

1.7. Other Considerations

1.7.1. M&A?

1.7.2. Risk Analysis & Mitigation

2. Introduction

2.1. The purpose

2.1.1. "EVERYTHING" is simply possible Reduce the complexity Everyone could be his own enterpreneur Its a togheter togheter with energy, not a togheter against all where we lose so much energy.

2.1.2. Real values Human values Create creative human values Develop a better togheter Create a new worklifebalance Create new financial possibilieties Business values Really Fair should be the foundation of a company, which is dividet in 4 companies. 1 non-profit organisation, one community organisation, and one profit organisation. We try to take the benefits of each businesstype so that it should be possible, that each company could push the other businesstype up.

2.1.3. Virtual values Structured order Hater has got it difficult Follow the open source principle Create a idea workshop

2.2. Stakeholders

2.2.1. CreateYourHumanity.org People which love to connect structurel All human beeings

2.2.2. CreateYourIdeas.net Many ways to sell products and services trought different channels Organizer Vendors Suppliers Short: almost all professions

2.3. Project Team

2.3.1. Flat hirarchy (Round up) Forerunner Generalists Specialists

2.4. Related Documents

2.4.1. Internet

2.5. Creator(s)

2.5.1. Autor(s) Humanity GmVH & ALL - The dark side and the bright side of the power

2.5.2. Publishing company Really Fair GmVH

3. Executive Summary

3.1. Customer and Market Analysis

3.2. Service Offer Definition

3.3. Revenue Forecast & Financial Analysis

3.4. Go-To-Market Strategy

3.4.1. Grow with community just in time strategy

3.4.2. Because it is a community that is actually handled in all sectors like an open source project, and the most important inputs come from the users, it makes sense to do everything with the community right from the start. Especially with "Create Your Humanity". And the idea platform "Create your Ideas" is even conceived so that it is only through the growth of the community that it is possible to expand this platform whenever necessary. Hence this new kind of strategy. The "Create Your Sense" unit is set up together with the umbrella organization and the "Really Fair" department. However, the effort compared to the others is rather small except "Create Your Sense".