Milkio Strategy
by Raj Chatterjee
1. Target Countries
1.1. Japan
1.2. SEA
1.3. China
1.4. Middle East
1.5. India
2. Countries Now
2.1. New Zealand
2.2. Australia
2.3. Taiwan
2.4. USA
2.5. Saudi Arabia
2.6. UAE / Dubai
2.7. Singapore
3. Capability
3.1. Boiling
3.2. Packing
3.3. Blending
4. Packaging Formats
4.1. PET Jars
4.2. Tins
4.3. Pouch
5. Revenue
5.1. Top line
5.2. Gross Margin
5.3. Net Profit
5.4. Valuation
6. Investments
6.1. Working Capital
6.2. Sales Force
6.3. New Product Launch
6.4. Capex
7. Value Propositions
7.1. NZ Provenance
7.2. Grass Fed
7.2.1. bright yellow colour
7.3. Pasture Fed
7.4. Free Range
7.5. Only B2C Ghee Exporter
7.6. Organic Exporter
8. Risks
8.1. Regulatory
8.2. Momentum
8.3. Talent
8.4. People
9. Products
9.1. Organic Ghee
9.2. Sheep Ghee
9.3. Grass Fed Ghee
9.4. High Aroma Ghee
9.5. Traditional Ghee
9.6. Ghee Blends
9.7. IWMP
10. Segments
10.1. B2B
10.2. B2C
10.3. Private Label
10.4. Trading
10.5. Distributors
10.6. Agents
11. Channels to Market
11.1. Online
11.1.1. Amazon
11.2. Health Channels
11.3. Modern Trade
11.4. Ethnic Channel
11.5. Food Service
12. Innovation Pipeline
12.1. MCT - Sheep Ghee
12.2. Chocolate Ghee Spread
12.3. Honey Ghee
12.4. More Infused Ghee
12.5. MCT Creamer
12.6. Liquid Ghee
12.7. Ghee with Himalayan Salt
13. Challenges
13.1. Revenue
13.2. Margin
13.2.1. Premiumisation
13.3. Scale
13.3.1. Automation/Capex