Milkio Strategy

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Milkio Strategy by Mind Map: Milkio Strategy

1. Target Countries

1.1. Japan

1.2. SEA

1.3. China

1.4. Middle East

1.5. India

2. Products

2.1. Organic Ghee

2.2. Sheep Ghee

2.3. Grass Fed Ghee

2.4. High Aroma Ghee

2.5. Traditional Ghee

2.6. Ghee Blends

2.7. IWMP

3. Segments

3.1. B2B

3.2. B2C

3.3. Private Label

3.4. Trading

3.5. Distributors

3.6. Agents

4. Countries Now

4.1. New Zealand

4.2. Australia

4.3. Taiwan

4.4. USA

4.5. Saudi Arabia

4.6. UAE / Dubai

4.7. Singapore

5. Capability

5.1. Boiling

5.2. Packing

5.3. Blending

6. Packaging Formats

6.1. PET Jars

6.2. Tins

6.3. Pouch

7. Channels to Market

7.1. Online

7.1.1. Amazon

7.2. Health Channels

7.3. Modern Trade

7.4. Ethnic Channel

7.5. Food Service

8. Revenue

8.1. Top line

8.2. Gross Margin

8.3. Net Profit

8.4. Valuation

9. Innovation Pipeline

9.1. MCT - Sheep Ghee

9.2. Chocolate Ghee Spread

9.3. Honey Ghee

9.4. More Infused Ghee

9.5. MCT Creamer

9.6. Liquid Ghee

9.7. Ghee with Himalayan Salt

10. Investments

10.1. Working Capital

10.2. Sales Force

10.3. New Product Launch

10.4. Capex

11. Value Propositions

11.1. NZ Provenance

11.2. Grass Fed

11.2.1. bright yellow colour

11.3. Pasture Fed

11.4. Free Range

11.5. Only B2C Ghee Exporter

11.6. Organic Exporter

12. Challenges

12.1. Revenue

12.2. Margin

12.2.1. Premiumisation

12.3. Scale

12.3.1. Automation/Capex

12.4. Procurement Cost

12.5. People

12.6. Working Capital

13. Risks

13.1. Regulatory

13.2. Momentum

13.3. Talent

13.4. People