1. Crisis Management and Crisis PR
1.1. crisis PR
1.1.1. Risk assessment
1.1.2. Preparation; Develop Plans
1.1.3. Media
1.1.4. Corporate Image
1.2. crisis management
1.2.1. Managing
1.2.2. Risk Assessment
1.2.3. Preparation; Develop Plans
1.2.4. Escalation
1.3. social crisis management
1.3.1. Social Media
1.3.2. 'Normal Media'
2. Public Affairs
2.1. advertising
2.1.1. artwork
2.1.2. contact
2.1.3. people`s opinion
2.2. public relations
2.2.1. public perception
2.2.1.1. social media
2.2.1.2. mass media
2.2.2. communication skills
2.2.3. code of ethics
3. Marketing Communication
3.1. market
3.1.1. message delivery
3.1.2. strategy
3.2. impression
3.2.1. sex in advertising
3.2.2. publicity
3.2.3. advertising
3.2.4. merchandise
4. Corporate PR Communication
4.1. functions
4.1.1. reducing costs
4.1.2. increasing effectiveness of staff`s work
4.1.3. foundation of corporate culture
4.2. directions
4.2.1. internal PR campaigns
4.2.2. positive staff`s perception of development plans of company
4.2.3. information exchange between staffs and managers
5. Internal Communication
5.1. how to communicate
5.1.1. Spoken
5.1.2. Visual/Written
5.1.3. Multi-media
5.2. corporate culture
5.2.1. Staff-Development
5.2.2. Success Stories
5.3. importance
5.3.1. Internal Communication happens anyway
5.3.2. Effective Employee performance
5.3.3. Team Spirit