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Rocket clouds
Audi by Mind Map: Audi

1. Paid media

1.1. Reklame

1.1.1. TV reklame

2. Earned media

2.1. Viralt

2.1.1. Pull-strategi

2.1.1.1. Sociale medier

2.1.1.1.1. Facebook

2.1.1.1.2. Youtube

2.1.1.1.3. Instagram

2.1.1.1.4. Reddit

2.1.2. Celebrity branding

2.1.2.1. Jesper Tjäder

2.1.2.1.1. Vertikal opinionsleder

2.2. PR

2.2.1. Risici

3. Kommunikationsmål

3.1. Overtalelsesmål

4. Owned media

4.1. Sociale medier

4.1.1. Facebook

4.1.2. Youtube

4.1.3. Instagram

4.1.4. Reddit