Research

1. Subjective

2. Qualitative

3. Method of investigation that studies the why and the how of situations

4. Data analysis: non-statistical

5. Outcomes: findings cannot be used to make generalizations about the population of interest.

6. Sample: small number of non-representative cases

7. Data Collection: individual depth interviews or group discussions.

8. Inductive

9. Objective

10. Quantitative

11. Method of investigation based in data that can be quantified

12. Sample: large number of cases representing the population of interest

13. Data Collection: questionnaires and surveys

14. Data analysis: Statistical

15. Outcomes: Used to recommend a final course of action.

16. Deductive