This is just a demo map that you can delete right away, if you feel like it...
Every company publishes
Now every company has to navigate a much more complex media environment.
Our media has become more fragmented
Our media has become two-way
Social media represents this two-way aspect, We have wired up the other end of the Internet this is the Internet on steroids
Everyone has access to a printing press, every customer, every competitor
The world has become more complicated, social media has different rules, media is fragmented, The demise of mass media means you have to do it
Every company needs to learn how to be a media company because:, it has to establish thoughtleadership, it has to engage potential customers, it has to prevent competitors grabing the pole position otherwise its difficult to unseat
Social media means being able to listen and respond
Every company is a media company (EC=MC) changes every aspect of your organization, It changes how you communicate through your comms department, It changes your marketing department, how and where you advertize, it changes HR and how you recruit, your mix of skills in your staff, It changes how you develop products, it changes how you test your products, it changes how you source your products, how you launch products, it changes your business processes, It changes your IT department, your hardware, your software, your network, it changes your training programs, it changes how you manage your company, it changes how you measure performance of your company, it changes your sales department
EC=MC is most probably the single most important business reengineering concept of this decade, it is the point of the spear for new business for so many companies and people, it's an excuse to knock on doors, to sell products and services, (everyone has a vested interest in this)
Its a huge business opportunity for the companies undergoing transformation, and the companies that aid in that transformation.
Companies need to transform but they also need a media strategy, social media is just one part of an overalll media strategy, transformation without a media/business strategy won't work, What is a media strategy?, industry specific, country (culture) specific, Regeon specific, Size of company
How to do it, top leadership, middle management, staff
The Challenge: How to convince the company's leadership that EC=MC is necessary?, Understanding the meaning of EC=MC cannot be fully communicated through reading about it, or being told about it. There are important aspects to this that are best understood through the experience of it, taking part in the new media world, whether through blogging, Twitter, Facebook...or leaving comments, there are many ways to experience it, and it can bring a lot of insight. Experience is important., How will CEOs, how will the C-suite "get it?" They have some time with traditional media but don't have much time to get involved in social media, how will they understand that EC=MC is the right strategy, and has the right importance within their company if they are unlikely to have any experience of the new media world?, That's the challenge of this book!