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Web Writing for communicator by Mind Map: Web Writing for communicator
4.0 stars - 2 reviews range from 0 to 5

Web Writing for communicator

Bad initial assumptions

The web is not a magazine

Your visitors are not leisure-readers

The web is not a powerpoint

People like to read online

The home page is what really matters

You know the language your visitors speak

You can control how people are going to browse

Useful assumptions

You only have a minute to get your message across

People are informavores

People scan online

The long tail is where the traffic is

It's how you say it

Create scannable text

Offer multiple modes to get at content

Create a browseable site

Use your visitor's language

What do we get?

Your site is usable

People actually see your message

People are likely to stay a little longer if they browse more

You have a better shot at a better page rank

More bad assumptions

There's no place for long copy on the web

There's no place for good writers online

I can't get my message out in short sentences and bullet points

You're going to turn the web into a giant powerpoint

It's what you say

Have a content strategy

distinguish between internally-exciting content and externally-interesting content

Why should anyone care

Motivating and Justifying facts

People skim, reading between 20 and 80 percent of your words.

People understand more when we use words and pictures

People spend 25-35 seconds on a home page, reading maybe 10 to 20 words (Nielsen pp 30)

If a user is interested, s/he'll scroll; however, users do not scroll when looking to navigate or when bored (Nielsen 100, Pirolli 168/9)


Good examples