1. 3.The viral criteria
1.1. Definition of virality
1.1.1. "viral" in epidemiology & virology
1.1.2. Definition of virality of information
1.1.2.1. media infrastructure
1.2. Criteria
1.2.1. human/social aspect
1.2.1.1. wether they might share the info or not, and wether the next person might share it (presentation of self)
1.2.1.1.1. books (Nahon, Contagious)
1.2.2. Sigmoid curve (speed)
1.2.2.1. Graph from Google Trends etc.
1.2.2.2. critical mass (tipping point)
1.2.2.2.1. Reach
1.2.2.3. acceleration and momentum
1.2.2.4. gradual decay
2. 1. Introduction
2.1. What is the topic?
2.2. Goal of the topic?
2.2.1. To have a better look at information virality (definition), to understand what can cause something to go viral based on the bottom-up perspective and why it disappears so fast
2.3. Questions aim to answer?
2.3.1. Why does the fire happen every year, but only in 2019 was is so significant
2.3.2. What are the viral criteria?
2.4. due to the limited length and the complexity of the problem only some aspect only a part of the aspects
3. 2. Summary of timeline, highlights, background of the event primarily on the internet
3.1. Over view on amazon rainforest fire
3.1.1. Importance of Amazon rainfores
3.1.2. Usual causes & Influences?
3.1.3. Origin of the event
3.1.3.1. When
3.1.3.2. Where
3.1.4. Causes & Influences of the recent fires
3.2. Consequential events?
3.2.1. response?
3.2.1.1. Traditional media?
3.2.1.2. celebrities, important figures, etc.
3.2.1.3. general
3.2.2. misinformations
4. 4.Cause of virality
4.1. bottom up
4.1.1. (Explain the bottom up perspective and why I choose to go with it)
4.1.2. remarkability/emotions (stickiness factor)
4.1.2.1. scary, devastating, negative feelings with high arousal (vgl. contagious)
4.1.2.1.1. Storytelling-means of visual images
4.1.2.1.2. emotion contagious
4.1.2.2. salient, practical
4.1.2.2.1. Context / timming (interest)
4.1.2.3. novelty
4.1.2.4. presentation of self
4.1.2.4.1. contagious p39
4.1.3. Interconnectivity, interst network
4.1.3.1. allows infos to jumps from clusters to clusters and spread
4.1.3.2. relation to traditional media?
4.1.3.3. allow info to find people of that interest to be shared
4.1.4. personal influence (law of the few malcom)
4.1.4.1. celebs (=connectors and sales men)
5. 5.The decay
5.1. The decline in growth, not number of posts or sharings, go back to the sigmoid curve
5.2. Why?
5.2.1. loss of attention
5.3. insttutionalizing public & individal memmory
5.3.1. stickyness: the ability to become viral again (vgl. all I want for christmas)
5.3.2. tendency to remember moments that made a difference