Content Strategy
by Lianne John
1. Questions
1.1. Conversations
1.1.1. Content generator
2. Platforms
2.1. Instagram
2.1.1. Facebook
2.1.1.1. LinkedIn
2.1.1.1.1. Twitter
2.1.1.1.2. Groups
2.1.1.2. Video
2.1.1.2.1. Websites (CTA)
2.1.2. Statics
2.1.2.1. Videos
2.1.2.1.1. Grids
3. Contextual
3.1. Topical Relevance
3.1.1. Trends
3.1.1.1. Memes
3.1.1.1.1. Puns
4. Value
4.1. Entertainment
4.1.1. Education
4.1.2. Witty
4.1.2.1. Resonance
4.1.2.1.1. Less Brand - More Audience