Rivvid Strategy

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Rivvid Strategy by Mind Map: Rivvid Strategy

1. Goal #1 = Create More Content

1.1. Valeska--> Music, Movies, Travel and Wine

1.2. Jessica --> Latin Culture & Fashion, Books, Children

1.3. Jessica's Boyfriend --> Games, Zelda, SuperMario Bros

1.4. Mike Chat -->Martial Arts Video Trivia

1.5. Fabio --> Rock n Roll Music Video Trivia, Movies, TV shows

1.6. Parenting

1.7. Fitness and Health

1.8. Documentary Producers

1.9. Cooking and Food

2. Brand outreach

2.1. Ticino Coffee

2.2. Martial Arts Schools

2.3. Agencies that deal with the brands

2.4. Agencies that Create Content

3. Southlandmall Campaign

3.1. Teenagers

3.1.1. Teaching Video Trivia

3.1.2. Teen Entrepreneurship

3.2. Cause Related

3.3. Literacy

3.4. New node

3.5. Event Related Campaigns

4. Make A Wish

4.1. Any Child that has a wish

4.1.1. PreTeens doing video trivia with their wishes

5. Sylvester Cancer

5.1. Families with Kids with Cancer

6. American Cancer Society

7. MetLife

7.1. Asthma Moms

7.1.1. Asthma Trivia

8. I Want 10 Malls with Events

8.1. 100 registrations from each mall

8.2. Sign Ups for the Kids Clubs Data Base

8.3. Exposure for the Retaillers

8.4. Simon Malls

8.5. Dadeland Mall

8.6. The Falls

8.7. Guzman International Mall

8.8. Westerfield Mall, CA

9. National Non Profits

9.1. Community Outreach

9.2. Awareness of Cause

10. Core Mission

10.1. Sense of Community of Social Games

10.2. Educational Gaming... learning is Interesting, Visual and Fun

10.3. Games bring Families together

10.4. Engaged Teenagers

10.5. Sharing Games and Information with Friends

10.6. Son Wanted to Understand Volcanos... mom teaching son using YouTube

11. Target Audiences

11.1. Teenagers

11.2. Moms

11.3. Dads

11.4. Players

11.5. Business Owners

11.6. Registrants 30-40

12. Marketing Strategy

12.1. Traditional Media

12.2. Social Media

12.2.1. Gamer Outreach

12.3. Events

12.4. PR

12.5. Networking Org

12.6. Blogger Outreach

12.6.1. Cynthia Seymour

12.6.2. Attend Blogging Conferences... Sponsor

12.7. Gaming Outreach

12.7.1. Maybe Jessica's Boyfriend

12.7.2. Going to SuperCon with Mike Chat in 2013

13. Goal #5 = Product Development -- Ongoing Innovation & Integration

13.1. More community oriented UI --> from Silo to Entourage driven

13.2. Location Based

13.3. More Social Platform Features

13.4. January = Mobile Application --> Android and iOS

13.4.1. Marketing to your Existing Desktop Fans

13.4.2. Marketing to New Registrants

13.5. Product Integration with 3rd Party

13.5.1. GetGlue

13.5.2. HubSpot

13.5.3. Visible Technologies

14. Goal #3 Grow Registered Players by 10K = Through Team Development

14.1. Gaming Stars and Fans

14.2. Event Cooridators and Promotors

14.2.1. South Florida = Robert Pacheco

14.2.2. Rocker Community = Fabio

14.3. Marketing and Social Media

14.3.1. Robert Pacheco --> Social Media Distribution during events and Post Event Sharing

14.3.2. Valeska Jacques --> Day to Day Engagement

14.3.2.1. strength = Creating Video Trivia one Per day

14.3.2.2. Needs to Find Passionate Topic Influencers

14.4. Word of Mouth Evangelists

14.5. Business Development

14.6. How to Attract People to the booth... Robert

14.7. Teen Internship Program

14.8. New node

15. Goals 2012-2013

15.1. #1 Goal = Content Creation = Brand Awareness

15.1.1. 10,000 New Players by January 1, 2013

15.2. #2 Goal = Increase Completed Plays

15.3. #3 Goal = Grow Registered Players by 10K increments every quarter

15.4. #4 Goal = Secure 3 Advertisers paying $150K each for an Annual Campaign for 2013

15.5. #5 Goal = Further Develop the Product -->

15.5.1. User Experience more Social and Competitive

15.5.2. Mobile Applications

16. Goal #2 = Increase Completed Plays --> Establishes Proven Levels of Engagement

16.1. Content has to be Good Trivia Content to Keep them Going

17. Goal #4 = Secure 3 Advertisers at $150K/Year

17.1. Purina Mills LandOLakes

17.2. White Castle

17.3. Atlantis Resort

17.4. Conti Coffee

17.5. Friendly's Restaurant

17.6. Blackberry

17.7. AT&T

17.8. HBO Interactive

17.9. MTV Latin

17.10. NoBox

17.11. Media Mind

17.12. WWE Worldwide Wrestling

17.13. AutoNation --> Abdul

17.14. ToyrRUs --> Abdul