CONTENT MARKETING STRATEGY

1. Content Development

1.1. Know Your Audience

1.1.1. Who Are They?

1.1.2. Their Requirements

1.1.3. Personas

1.2. Conduct Keyword Research

1.2.1. Use Tools

1.2.1.1. Google Auto Suggest

1.2.1.2. Ubersuggest

1.2.1.3. Keywords Everywhere (Chrome Extension)

1.2.1.4. Keywords Explorer

1.3. Create an Outline

1.3.1. Superb Title

1.3.2. Hooking Introduction

1.3.2.1. Hubspot Blog Topic Generator

1.3.2.2. Portent Content Idea Developer Tool

1.3.3. Table of Contents

1.3.4. Main Content

1.3.5. Conclusion

1.4. Selecting The Right Tone

1.4.1. Empathy

1.4.2. Emotional Connection

1.5. Adding Interactive Elements

1.5.1. Images

1.5.2. Infographics

1.5.3. Video Contents

2. Content Promotion

2.1. Publishing Content

2.1.1. WordPress

2.2. Promotion

2.2.1. Google Ads

2.2.2. Youtube Promotion

2.2.3. Social Media Marketing

3. Lead Generation

3.1. Collecting Leads

3.2. Lead Nurturing

3.2.1. Email Marketing

3.2.2. Free Webinar

4. Content Optimization

4.1. SEO

4.1.1. Image Optimization

4.1.2. Video Optimization

4.1.3. Title Tags

4.1.4. Title Tuning

4.1.5. Meta Description

5. Re-optimizing Content

5.1. Regular Audit

5.1.1. Find Errors

5.2. Re-optimize

5.2.1. Proofread