Tree Farm Vision
by Jeremy Erickson
1. acquisition
2. Who do we want to be?
2.1. Branding
2.1.1. Spurwing greens
2.2. Active Adult?
2.2.1. No, ruled out
2.3. 1st & 2nd Move up community? aka Paramount
2.4. Estate/custom homes
2.4.1. Yes, in back phase
2.5. Entry Level-Value? with high density
3. Project Strategy
3.1. Increase Density?
3.2. Status of Project?
4. Ownership Group Goals?
5. Timing?
5.1. Homebuilding/vertical construction
6. Home building
6.1. Who?
6.1.1. Ted Mason
6.1.2. Capitol building
6.1.3. Mike Mars
7. Sales & Marketing
7.1. Operational Considerations
7.1.1. Staffing