Tree Farm Vision

1. acquisition

2. Project Strategy

2.1. Increase Density?

2.2. Status of Project?

3. Timing?

3.1. Homebuilding/vertical construction

4. Home building

4.1. Who?

4.1.1. Ted Mason

4.1.2. Capitol building

4.1.3. Mike Mars

5. Sales & Marketing

5.1. Operational Considerations

5.1.1. Staffing

5.2. Strategic Considerations

6. Who do we want to be?

6.1. Branding

6.1.1. Spurwing greens

6.2. Active Adult?

6.2.1. No, ruled out

6.3. 1st & 2nd Move up community? aka Paramount

6.4. Estate/custom homes

6.4.1. Yes, in back phase

6.5. Entry Level-Value? with high density

7. Ownership Group Goals?