Marketing Strategies

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Marketing Strategies by Mind Map: Marketing Strategies

1. Marketing Asset Development | Content Development

1.1. Images

1.2. Video

1.3. Audio | Podcasts

2. PR Strategy

2.1. Develop strategy

2.1.1. Pitch to local media?

2.1.2. Events?

2.1.2.1. Community

2.1.2.2. Fundraising

2.1.3. Grassroots?

2.2. Develop pitch | positioning

2.3. PR 2.0

2.3.1. Social Media Press Release (SMPR)

2.3.2. Blogger Outreach

2.3.3. Set-up social media | brand monitoring tools

2.3.3.1. Technorati for blog monitoring

2.3.3.1.1. Establish account

2.3.3.1.2. Develop Technorati Profile | Claim Blogs

2.3.3.2. BuzzLogic

2.3.3.2.1. Research product fit | business case

2.3.3.3. TNS Media | Cymfony

2.3.3.3.1. Research product fit | business case

2.3.3.4. Google Alerts

2.3.3.4.1. Establish account

2.3.3.4.2. Configure alerts

3. My Geistesblitzes

3.1. test

4. Social Media Integration | Widget Strategy

4.1. WidgetBox

4.1.1. Establish account

4.1.2. Configure custom widgets

4.1.3. Publish widgets to Widgetbox directory

4.2. Spring Widgets

4.2.1. Establish account

4.2.2. Configure widgets

4.2.3. Publish Widgets

4.3. Feedburner

4.3.1. Establish FeedBurner account

4.3.2. Configure email subscription widget

4.3.3. Configure additional FeedBurner tools

4.4. LinkedIn

4.4.1. Establish account |Develop Profile

4.4.2. Establish Account

4.4.3. Develop Profile widget

4.4.4. Deploy Profile widget

4.5. Flickr

4.6. Add This

4.7. ConnectBeam

4.8. Cogenz

4.9. Delicious

4.10. Facebook

4.11. Ning

5. Internet Advertising

5.1. Select Ad Network (s)

5.1.1. Google AdWords

5.1.1.1. establish account

5.1.2. Microsoft AdCenter

5.1.2.1. establish account

5.1.3. Yahoo Panama

5.1.3.1. establish account

5.2. Niche sites

5.2.1. research appropriate content

5.2.2. Develop campaign strategy

5.2.3. Produce advertisement

5.3. Develop campaign strategy

5.3.1. Develop Ad | copy

5.3.1.1. Text ad

5.3.1.2. Image ad

5.3.1.3. Video ad

5.3.2. Deploy to ad networks

5.3.3. Train on measurement

5.3.3.1. Generic Vendor Analytics

5.3.3.2. Google Analytics

6. Business Development

6.1. Create Biz Dev Value Prop

6.2. Identify Strategic Partners

6.2.1. Select content partners

6.2.2. B2B service providers

6.2.3. Sponsors | Advertising

6.3. Create Joint Pitch

6.4. Identify Target Accounts

7. Marketing

7.1. Identify demographics

7.2. Develop marketing campaign

7.3. Identify medium

7.3.1. Web

7.3.1.1. Develop web content and links to client site | other domains

7.3.1.2. Intro video?

7.3.1.3. Intro podcast?

7.3.2. Snail Mail

7.3.2.1. Direct Mail launch teaser?

7.3.3. Email

7.3.3.1. Develop marketing assets

7.3.3.2. Select email marketing service

7.3.3.2.1. New Media Gateway (NMG) EMS 2.0

7.3.3.2.2. Email Labs

7.3.3.2.3. SilverPop

7.3.3.2.4. iContact | formerly Intellicontact

7.3.3.3. List Acquisition

7.3.4. Mobile

7.3.4.1. Define mobile demographics

7.3.4.2. Research mobile advertsing options

7.4. Produce marketing content | artifacts

7.4.1. Develop brand | creative

7.4.2. Develop website | blog boilerplate content

7.4.3. Develop supporting collateral | value exchange items

8. Blog | RSS OnRamp

8.1. Implement Blog platform

8.1.1. Brand the site

8.1.2. Identify Bloggers

8.1.3. Create Blogger Profiles | BIOs

8.1.4. Train Users

8.1.5. Map to client domain

8.2. Select and configure RSS readers

8.2.1. SharpReader

8.2.2. Google Reader

8.2.3. Attensa

8.2.4. WorkLight

8.2.5. Know Now

8.2.6. NewsGator

8.2.7. FeedReader

8.3. Select and configure start pages

8.3.1. Google Personalized Home Page

8.3.2. NetVibes

8.3.3. Original Signal

8.4. Select and configure blog editor(s)

8.4.1. Qumana

8.4.2. Windows Live Writer

8.4.3. BlogJet

9. Training | OnRamp Activities

9.1. Blog Platform

9.2. Wiki Platform

9.3. Blog editors

9.4. RSS Readers | Aggregators

9.5. Ghostwriting | Content Development JumpStart